MySpace, Facebook: Big Not Always Better

MySpace, Facebook and, to a smaller degree, Bebo may be getting most of the attention, but social-networking sites geared toward hobbies, sports and other specific interests – alongside those targeting certain age groups, ethnicities or diseases  –  are finding growing success as supplements to the larger online hangouts or even as replacements.

Last Word: As we have seen with the rest of the media world, the social media marketplace is rapidly fragmenting along niche lines.  Since social media has been a challenge to monetize with the greatest of scale, we expect to continue to see growth in both the mass and niche players for the foreseeable future.

 

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