Games That Leave You Hanging

Episodic games offer a self-contained 30-minute to six-hour chunk--perfect for a lazy weekend--or for older gamers who might find their playing time is more limited than it used to be.  It's also a great way to grow and maintain a following. Since gamers know they can expect a new installment every month, they tend to stick around. And a close bond with a game's community means the product can improve over time since a developer can incorporate user feedback into the design.

Last Word:  Gaming is moving in the direction of most consumable media – “snack size”.  Lower production costs (lower risk) and the ability to innovate much quicker is sure to make episodic games a staple of the future, and a welcome trend by consumers and marketers alike.  Click here for seven cool, engaging games that you can download and play tonight.

 

Gianfranco Piccolo
Presidente e Amministratore Delegato di Universal McCann
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