China Becomes Largest Web Surfing Country in the World

BDA China, a Beijing-based consulting and research firm has announced that there are 220 million Web surfers in China, a number which slightly surpasses the 217 million in the United States and makes the country the largest Internet-connected population in the world.  By the end of the year it is expected that China’s surfers will number as high as 280 million, a full 30% more than the same time in 2007. The majority of Web browsing purportedly takes place inside Internet cafes; locations which may soon begin being require to register every customer so they can keep track on what each person accesses.

Last Word: Clearly the web represents a global audience – and it is critical that we leverage the scale and scope of our digital activities.  Partners that have a global remit and can harness the global power of the Internet will be our must valuable asset in the years to come.

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