Spot Runner Buys Online Ad Firm Weblistic
Spot Runner, an IPG Futures Marketing Group (http://www.ipgfutures.com) investment has just acquired Weblistic. Both companies focus on helping local companies with their advertising and thus making it affordable - Spot Runner through TV and radio and Webalistic through online.
Last Word: As the new media landscape creates more and more segmentation of consumers, these players will become key to reaching ever more elusive niche segments of the population.
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