U.S. In-Game Ad Spending to Hit $650 Million in 2012
Buoyed by a vibrant video game industry that is enjoying unprecedented growth, eMarketer projects that US in-game advertising spending will increase from $295 million in 2007 to $650 million in 2012.
Last Word: This segment will only continue to grow as games are downloaded and played straight from the internet rather than disks on home consoles! This will also make it easier to target and serve ads to people’s homes.
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