Paramount to Release Thousands of Film Clips on Facebook

Paramount has created a Facebook application called VooZoo which will allow users to see and share clips of the database of movies under the Paramount brand. As an added feature, people will be able to purchase the DVDs after seeing the clips. At this point there is no revenue goals attached to the project.

Last Word: This is a great example of using social media to a brands advantage. Don’t try to reinvent the next Facebook but think of how to integrate into its environment.

Read the full story on the CBC