Sony Blu-Ray HD-DVD wins battle to become industry standard.

Toshiba are waving the white flag after losing the support of retailers and key studios.  Sony is now the dominant force in what is estimated to be a $24 billion market.

Last word: Potentially a double edged sword for consumers, choosing the right kit is now more straightforward but what does this mean for pricing?  Analysts agree that online distribution of high definition content will eventually come to the masses, where they disagree is when.  It therefore remains to be seen if Blu-Ray is here for long haul. 

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