Game creators look to the future.

2007 was a monster year for the gaming industry.  Halo 3 grabbed many of the headlines as the largest entertainment earner ever.  It was also the year that gaming really went mainstream with mass popularity of Nintendo’s Wii and DS consoles.  The industry gathers this week in San Francisco with an eye on the future.

Last word: In-game marketing used to largely be the domain of young male brands but things are changing fast.  In 2008 we’re expecting to see a continued explosion in both the types of brands exploiting this channel and number of ways they can get involved. 

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