ADM Set to Announce Advertising and Traffic Standards
On that podcast note, the Association for Downloadable Media has finally announced a date for when they plan to release their long awaited Advertising and Sponsorship Standard and Guidelines for Traffic Measurement - April 16th. The announcement will be made during the upcoming San Francisco ad:tech conference.
Last word: This is a great step towards standardizing this uncharted and fast growing territory...
Read the full story in the Mashable.com