EMarketer Releases Podcast Numbers
EMarketer has released numbers showing exactly how big time podcasting is presently, and projections on where it is going. By their survey, the US podcast audience alone has reached 18.5 Million audience members in 2008, and number expected to increase by another ten million by the end of 2008.
Last word: Still an underutilized and a very effective way to reach consumers. Think of it as the new on-demand radio shows.
Read the full story in the Mashable.com
