Ad Revenue Tied to Streams Rises

Advertising from streaming video and audio totaled about $1.37 billion last year, up 38% from 2006, according to a new report. AccuStream iMedia Research estimated that there were about 2.1 billion to 2.7 billion views of streaming or progressive-download content a month at ad-supported or free content areas on the Web in 2007, excluding user-generated videos.

Last word: While the volume of streaming media opportunities on the Internet still is nowhere near the volume on network and cable television, it does represent an increasingly viable alternative. In light of the ongoing writers strike, streaming online is becoming more and more of an attractive option to reach consumers with rich emotive sight, sound and motion messaging.

Read the full story in Wall Street Journal