NBCU, Microsoft Vault Forward With Olympics Pact

NBC Universal and Microsoft have reached a wide ranging distribution deal that will see several thousand hours of live and on-demand video coverage from this summer's 2008 Olympic Games become available on the MSN portal. As part of the multifaceted partnership, Microsoft will power NBCOlympics.com, which will receive premium positioning on MSN.com - which reaches over 100 million unique users globally, according to officials.

Last word: But expect to see every synchronized swimming event on-demand as Gates and Co. tap into the Long Tail opportunities of the Summer Olympiad...

Read the full story in CMediaweek