British Telecom Gets First Dibs On Xbox 360 IPTV

British Telecom, the UK's largest telecommunications company, will be the first in the world to offer IPTV service through the Xbox 360.

Last word:The Xbox offering of IPTV is a step in owning eyeballs through game consoles. The decreasing market in TV diversified by DVRs and the Internet will welcome this move from Xbox. Eventually the idea is to offer TV across various platforms and not only the TV receiver. What could be better than watching some quality TV during those idle times in Halo 3.

Read the full story in WIRED