Amazon Goes (Stealth) Social

Amazon has stealthily launched their social applications within their site. The centerpiece of the new social system, aside from the user profiles, is something new called "Your Media Library" which acts as a repository of everything you have ever bought or downloaded and acts as an endorser/recommender of products.

Last word: Amazon has been at the forefront of ecommerce and behavioral recommendations but never really had a grasp on social media and this is what it needs to make ecommerce more human!

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