Imeem Streams The Future Of Music

Universal Music Group (UMG) has announced that it will start streaming its catalogue of music and videos on fast-growing social-networking website imeem. Vivendi-owned UMG joins record-label peers EMI, Sony and Warner in partnering with US-based imeem to let songs and videos be played online in exchange for percentages of advertising revenue. While financial details of the UMG deal were not released, the studio will reportedly also get paid every time one of its songs is played.

Last word: An opportunity for marketers to watch and learn about funding / subsidising content production and a- la-carte revenue models.

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