Digital Media: Ads Will Pay The Way

With greater traffic and eager advertisers, newspaper sites are evolving from subscription models to an ad-focused format offering free content.

Last word: Now armed with the learnings from monetising MySpace with Google AdSense, old media players like News Limited are finally rethinking their ad revenue subscription based models. We are rapidly reached a tipping point where content producers, marketers and agencies need to think laterally to incorporate new business / negotiation models.

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