User-Generated Radio Site to Sell Custom Campaigns Direct to Advertisers

Launched last summer as a do-it-yourself talk radio network, BlogTalkRadio allows anyone to phone in a live radio talk show, complete with a limited number of callers. About 37,000 show episodes have been enabled by the service so far, and about 6,000 went "on air" in November, according to CEO Alan Levy. There were 1.5 million downloads of BlogTalkRadio programs in October.

Last word: Another sensitive case of how to monetise user generated segmented content. BlogTalkRadio derives revenues from selling Google AdSense ads and divides the revenues with the content author. This is not invasive, but if they start to try and influence the editorial to force fit the content to marketers needs, the model will lose credibility.

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