Nokia Rocks Free Music Pact With Universal

Nokia announced it has agreed with the world's largest music group Universal to offer free 12-month access to Universal artists' music for buyers of Nokia's music phones. The "Comes With Music" offering and is eyeing similar deals with other labels before the offer starts in the second half of 2008.

Last word: One of the new, extremely powerful business models emerging for the music industry - subsidised music distribution. This model bypasses one of the greatest problems with content on mobile phones - getting the content onto the phone in a controlled manner. Expect more deals between content producers / distributors and synergistic brands.

Read the full story in Mediaweek