Paypal Launches Storefront Widget

Paypal has launched the Paypal Storefront Widget, a web based widget that allows anyone to embed a store widget on a web site. The Storefront widget offers a seamless e-commerce platform for those wishing to sell anything on their site, such as t-shirts, CD's or other items.

Last word: Widgets and other forms of pushing organised content and services out to consumers is an emerging strategy for reaching out to customers. Rather than trying to drive customers to a central web site / portal, these new tools act like an imbedded tool that can aggregate customers and pull them back to a central hub. Importantly, this model allows central control of once fragmented 3rd party content and community environments and allows for accurate lead generation measurement. Like the successful sponsored links and Adword models from search marketing companies like Microsoft, Yahoo & Google, we expect that this will spawn a new wave of revenue sharing models that will enable brands, service marketers and content producers to invest in their digital infrastructure.

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