Culturally, Sensitive Content Has Short Term Barriers To Distribution In The Digital Era

If you are a Catholic looking for a saint in heaven to protect you, you no longer have to carry a small "holy card". You can get the image sent to your mobile phone. An Italian company started offering the service recently but ran into opposition from some Catholic Church leaders who think the idea is crass and commercial.

Last word: Conservative values are being pushed to their limits because of changing consumer expectations driven by technology e.g. religious sermon podcast, ideological symbols as screensavers, virtual evangelists. The struggle to adjust is largely representative cultural barriers and old as new worlds try to merge to meet consumers' needs. Conservative organisations will never be digital trail-blazers, but those that attack the problem head-on will gain a valuable first entrant. advantage.

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