Yahoo! Fire Sale

Yahoo! has admitted that it 's looking at selling off underperforming parts of its business in Europe in order to improve its performance. This could include assets such as price comparison site, Kelkoo that it bought in 2005.

Last word: Not exactly a great sign. Yahoo! has increasingly been blind-sided by other global digital brands. It recently closed its own social networking site and no one even noticed.

Read the full story in Brand Republic

Gianfranco Piccolo
Presidente e Amministratore Delegato di Universal McCann
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