Facebook to Add Shopping Service to Its Menu

When Facebook members buy something at a commerce site, they can let those in their Facebook networks know about the purchase, passing along information on the item as well as a discount or coupon. According to a recent Deloitte survey, family members' or friends' comments about a product are the second-biggest influences on consumer purchases of new products or brands (after the reputation of the manufacturer or supplier).

Last Word: A huge opportunity is emerging to give micro payments for referring products. This will package the best elements of Multi Level Marketing and other revenue sharing models to create new marketing approaches that will help meet ever increasing accountability expectations. This seems a logical way to try and monetize social network traffic and the power of peer influence, as long as the branded content forms is not too intrusive. Likewise, there is a huge opportunity for marketers to leverage changing consumer expectations and reward their loyal advocates using similar techniques.

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