Murdoch Stresses Free Access to Wall St. Journal Web Site

Rupert Murdoch says he plans to abolish subscription fees at The Wall Street Journal's Web site to expand the size of the content consumer and ad revenue base. This move has opened up much internal debate within News Limited e.g. whether a free Journal site could harm other Dow Jones businesses and whether diluting the high premium quality of their audience, could result in a decline in audience response.

Last Word: In the face of seemingly more nimble content players and competition, News Limited is attacking some of the issues retarding old media / content producer growth. Like many progressive marketers, Murdoch sees opportunity for a competitive advantage by aggressively exploring new business models that test the elasticity of his content value proposition.

Read the full story in the NY Times