Web Ad Spending Expected to Double By 2011

U.S. spending on Internet advertising will surpass $21 billion this year and double by 2011, as more money moves away from traditional media like television and newspapers, research firm eMarketer forecast on Wednesday. The company said concerns about the economy are hurting forecasts for advertising spending across the board, but said in a report that budgets for online campaigns will likely hold up better than for traditional campaigns.

Last word: By 2011, the lines between "traditional" and digital media will be even greyer than today. Where does television end and "online" begin ? The discussion will become academic, but it is safe to assume that newspapers will continue to suffer.

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